📊How to calculate statistical significance from split test

Quick guide on how to calculate the statistical significance of a split test.

  1. In the “Split Testing” sub-menu open the “View current tests” card.

  2. Click the “Analytics” button for the specific split test you want to analyze.

  3. Select a conversion page or create it if the experiment doesn’t yet have one. Then “Save and continue”.

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  1. You can now select a specific time period, and check out the total visitors, conversions, and conversions percentage for that specific period using the two available dropdowns.

  2. Click the “Calculate stat sig” button.

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At this point you'll see your experiment data displayed on the Statistical significance calculator card.

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  1. Choose a level of confidence.

  2. Click the “Calculate” button.

  3. You can now see how your split test has performed over your selected period of time.

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